Maybe they are indeed.
Of course I am exaggerating a bit, but I do think that Adobe is leaning towards less serious photographers, for the simple reason that the photography market is like a piramid; the lower you go, the bigger it gets. If shareholders want continued growth, then it may be inevitable to go lower and move away from a professional product towards a more mainstream product.
And as far as Lightroom Mobile is concerned, I do see an emphasis on people using their phones as cameras. One of the last updates added a built-in camera, not raw-support, not support for adding keywords, not support for organizing your collections in sets, not support for selective sync (so you can sync different collections to your iPad and your iPhone), just to name a few much more useful features.